The Strain VR stunt was the talk of Comic-Con. The cast and crew, including creator Guillermo del Toro, stopped by to experience the buzz first hand.
The four-day event garnered 137MM social media impressions and an additional 32MM press impressions via earned media, including articles on Rolling Stone, Fortune, USA Today, VR Scout and many other websites and publications. On-site, the event had 932K ground impressions and over 1,000 people participated.
FX Networks promoted The Strain VR event across their social media channels so fans not in attendance could experience the excitement of the installation.